Here’s what I think:
- Know what you want to know. Try to keep it as focused as you can. It gets narrowed down and branches out as the research continues.
- Keep the focus of one research endeavour to one or two points. Don’t try to find everything at the same time. Its important to find definitive answers for one point at a time and then look at them collectively rather than having no definite answer to anything.
- Choose your method wisely. Don’t try to find the average age of your audience with personal interviews. Don’t try to find people’s feelings in a survey.
- Remember that it is not a linear process. It is ongoing and iterative. Be prepared to find and accept unexpected things. Like its sometimes find new problem statements to research for during the research.
- Don’t plan too much, get out in the field, start playing with data as soon as possible.