What should MVP do

MVP is minimum viable product. But what is minimum? Minimum means:

“Base use-case of the best customers”

This is the first thing that a company should identify and solve. Who are my best customers, what is their base use case. For example that is how Uber started. They did not start with offline booking to serve people on poor internet connection, or pool to serve people who want to share a ride, or cash payments for people who don’t have credit cards. Their best customer was one who had a good smart phone with a good internet connection with a credit card and without much concern for spending a little extra for convenience. They created their ideal cab booking experience for a scenario without any added friction. And then they added features to take care of the friction points and better serve everyone’s needs. I guess this is an over simplification but its a good way to think about things.

What should MVP do

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